Bytemark To Provide Mobile Ticketing Solution for Metrolinx’s Union Pearson Express

In 2015, Bytemark’s technology will enable Toronto passengers to use smartphones as tickets.NEW YORK & TORONTO - November 6, 2014 - Bytemark, a pioneer in mobile ticketing for transit, today announced that Metrolinx, Toronto’s regional public transportation provider, has selected the company to develop a mobile ticketing solution for its upcoming rail service, Union Pearson Express. In addition to a free mobile app, which will give UP Express riders the ability to buy and store rail tickets on their smartphones, Bytemark’s solution will support ticket sales both online and onboard.Bytemark will power the print-at-home ticketing through the UP Express website at launch of service, with the mobile app to follow in late 2015. After downloading the free app to their smartphone, riders will be able to purchase e-tickets that generate custom 2D barcodes and can be stored on their phone. Conductors will be able to sell, print and validate tickets onboard using the 120+ handheld devices Bytemark will deploy. Additional features, including the ability to purchase tickets online via travel sites such as Expedia and Kayak, will also be part of Bytemark’s custom-built solution.Micah Bergdale, CEO of Bytemark, said: “Bytemark is excited to bring its mobile ticketing technology to Canada’s busiest transportation hub. We’re pleased UP Express selected Bytemark as a partner and look forward to simplifying transit in Toronto while expanding our mobile ticketing offerings worldwide.”The app will mark the first mobile ticketing solution for Toronto-area transit and Bytemark’s first mobile ticketing solution outside of the United States. UP Express is a $456 million project that will connect Union Station in downtown Toronto to Toronto Pearson International Airport. Once operational in 2015, an estimated 5,000 daily travelers will enjoy convenient, reliable and rapid service in a relaxing and stress-free atmosphere. About BytemarkA New York City startup with offices in the UK and Australia, Bytemark provides mobile ticketing and payment solutions for transit, attractions, and events. In January 2012, Bytemark launched the first mobile ticketing app for a major U.S. transit agency, the NY Waterway app, and the company continues to provide its partners with the necessary tools to navigate the rapidly evolving mobile ticketing industry. Transit has been underserved by the expansion of mobile technology, and Bytemark is working to bridge the gap between the transit industry and North America’s growing technology sector. For more information, visit www.Bytemark.co. ### MEDIA CONTACTMegan KathmanSkyya Communicationswww.skyya.comph: (651) 785-3212